Distribution across 10 profiles.
Middle half of Content Marketing Managers score between 32% and 36%.
0%
50%
100%
p10 · 24%
37% · p90
Task breakdown by work type
On-screen work75%
Done entirely on a computer. High AI exposure — these tasks are already in the automation zone.
In-person + screen18%
Physical sensing, digital output — e.g. interviewing someone then writing a report. Partially protected.
Computer + action0%
Computer input, real-world output — needs someone to act on it, not just software.
Fully in-person7%
No computer required. Furthest from automation — the strongest human advantage.
Typical tasks
3 synthetic profiles for a Content Marketing Manager, ordered by automation exposure.
Tab between them to see how task mix drives the score difference.
TaskTimeTypeExposure
Write, edit, and optimize blog posts, whitepapers, case studies, and web copy for SEO and brand voice consistency
deep expertisesocial core
24%DD
20%
Collaborate with sales, product, and design teams to align messaging, gather customer feedback, and incorporate it into future content
deep expertisesocial core
20%AD
10%
Create content briefs and oversee freelance writers or junior team members; review quality and ensure on-brand delivery
deep expertisesocial core
20%AD
15%
Plan and manage content calendars across channels (website, social media, email); coordinate publishing schedules with design and product teams
deep expertisesocial element
11%DD
32%
Research industry trends, competitor activity, and audience insights to inform content strategy and identify content gaps
deep expertise
11%DD
39%
Manage content distribution across owned, earned, and paid channels; respond to audience questions and build community relationships
deep expertisesocial core
7%AA
2%
Analyze content performance metrics (traffic, engagement, conversion, shares) and adjust strategy based on data insights
4%DD
72%
TaskTimeTypeExposure
Write, edit, and optimize blog posts, whitepapers, case studies, and web copy for SEO and brand voice consistency
deep expertisesocial core
36%DD
20%
Research industry trends, competitor activity, and audience insights to inform content strategy and identify content gaps
24%DD
69%
Plan and manage content calendars across channels (website, social media, email); coordinate publishing schedules with design and product teams
deep expertisesocial element
19%DD
26%
Analyze content performance metrics (traffic, engagement, conversion, shares) and adjust strategy based on data insights
8%DD
64%
Manage content distribution across owned, earned, and paid channels; respond to audience questions and build community relationships
deep expertisesocial core
5%AA
5%
Collaborate with sales, product, and design teams to align messaging, gather customer feedback, and incorporate it into future content
deep expertisesocial element
4%AD
18%
Create content briefs and oversee freelance writers or junior team members; review quality and ensure on-brand delivery
deep expertisesocial core
1%AD
14%
TaskTimeTypeExposure
Analyze content performance metrics (traffic, engagement, conversion, shares) and adjust strategy based on data insights
25%DD
57%
Write, edit, and optimize blog posts, whitepapers, case studies, and web copy for SEO and brand voice consistency
deep expertisesocial core
21%DD
19%
Collaborate with sales, product, and design teams to align messaging, gather customer feedback, and incorporate it into future content
deep expertisesocial element
20%AD
16%
Research industry trends, competitor activity, and audience insights to inform content strategy and identify content gaps
13%DD
64%
Plan and manage content calendars across channels (website, social media, email); coordinate publishing schedules with design and product teams
12%DD
56%
Create content briefs and oversee freelance writers or junior team members; review quality and ensure on-brand delivery
deep expertisesocial core
4%AD
13%
Manage content distribution across owned, earned, and paid channels; respond to audience questions and build community relationships
deep expertisesocial core
2%AA
0%
Save & share
AI tools for this role
Tools relevant to the most automatable tasks in this profession.
