Distribution across 10 profiles.
Middle half of Marketing Automation Specialists score between 37% and 45%.
0%
50%
100%
p10 · 35%
47% · p90
Task breakdown by work type
On-screen work87%
Done entirely on a computer. High AI exposure — these tasks are already in the automation zone.
In-person + screen13%
Physical sensing, digital output — e.g. interviewing someone then writing a report. Partially protected.
Computer + action0%
Computer input, real-world output — needs someone to act on it, not just software.
Fully in-person0%
No computer required. Furthest from automation — the strongest human advantage.
Typical tasks
3 synthetic profiles for a Marketing Automation Specialist, ordered by automation exposure.
Tab between them to see how task mix drives the score difference.
TaskTimeTypeExposure
Writing and editing email copy, subject lines, and landing page content
deep expertisesocial core
24%DD
20%
Meeting with sales and product teams to understand business goals and translate them into automation strategy
deep expertisesocial core
20%AD
17%
Setting up and configuring email campaign workflows (segmentation, triggers, scheduling, A/B testing)
15%DD
46%
Integrating marketing automation platform with CRM, analytics tools, and other business systems
