Distribution across 10 profiles.
Middle half of Product Marketing Managers score between 22% and 26%.
0%
50%
100%
p10 · 22%
28% · p90
Task breakdown by work type
On-screen work78%
Done entirely on a computer. High AI exposure — these tasks are already in the automation zone.
In-person + screen15%
Physical sensing, digital output — e.g. interviewing someone then writing a report. Partially protected.
Computer + action1%
Computer input, real-world output — needs someone to act on it, not just software.
Fully in-person7%
No computer required. Furthest from automation — the strongest human advantage.
Typical tasks
3 synthetic profiles for a Product Marketing Manager, ordered by automation exposure.
Tab between them to see how task mix drives the score difference.
TaskTimeTypeExposure
Attend product and cross-functional meetings to gather requirements and align marketing with product roadmap and sales goals
deep expertisesocial element
24%AA
3%
Develop marketing campaign plans (emails, landing pages, ads, content) including strategy, timeline, and success metrics
deep expertisesocial element
19%DD
27%
Collaborate with sales team to understand customer objections and create sales enablement materials (one-pagers, battle cards, case studies)
deep expertisesocial core
17%AD
14%
Analyze competitive landscape, market trends, and customer feedback to inform product strategy and marketing direction
deep expertisesocial element
12%DD
36%
Create product messaging frameworks and positioning statements for different audience segments (customers, partners, sales team)
deep expertisesocial core
12%DD
16%
Write and edit marketing collateral (website copy, blog posts, whitepapers, product guides, case studies)
deep expertisesocial core
8%DD
21%
Track campaign performance, analyze marketing metrics (conversion rates, engagement, ROI), and present findings to leadership
5%DD
52%
TaskTimeTypeExposure
Develop marketing campaign plans (emails, landing pages, ads, content) including strategy, timeline, and success metrics
deep expertisesocial element
38%DD
34%
Analyze competitive landscape, market trends, and customer feedback to inform product strategy and marketing direction
deep expertisesocial element
18%DD
29%
Create product messaging frameworks and positioning statements for different audience segments (customers, partners, sales team)
deep expertisesocial core
17%DD
9%
Collaborate with sales team to understand customer objections and create sales enablement materials (one-pagers, battle cards, case studies)
deep expertisesocial element
15%AD
20%
Write and edit marketing collateral (website copy, blog posts, whitepapers, product guides, case studies)
deep expertisesocial core
8%DD
19%
Track campaign performance, analyze marketing metrics (conversion rates, engagement, ROI), and present findings to leadership
0%DD
46%
Attend product and cross-functional meetings to gather requirements and align marketing with product roadmap and sales goals
deep expertisesocial core
0%AA
0%
TaskTimeTypeExposure
Create product messaging frameworks and positioning statements for different audience segments (customers, partners, sales team)
47%DD
50%
Collaborate with sales team to understand customer objections and create sales enablement materials (one-pagers, battle cards, case studies)
deep expertisesocial core
23%AD
8%
Develop marketing campaign plans (emails, landing pages, ads, content) including strategy, timeline, and success metrics
deep expertisesocial element
18%DD
31%
Write and edit marketing collateral (website copy, blog posts, whitepapers, product guides, case studies)
deep expertisesocial element
4%DD
27%
Analyze competitive landscape, market trends, and customer feedback to inform product strategy and marketing direction
deep expertisesocial element
3%DD
28%
Attend product and cross-functional meetings to gather requirements and align marketing with product roadmap and sales goals
deep expertisesocial core
1%AA
0%
Track campaign performance, analyze marketing metrics (conversion rates, engagement, ROI), and present findings to leadership
1%DD
75%
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AI tools for this role
Tools relevant to the most automatable tasks in this profession.
